Advertising and Integrated Brand Promotion
7th Edition
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Additional Book Details
Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| Sold By | Cengage Learning |
|---|---|
| ISBNs | 9781305177215, 9781285758442, 9781285758442 |
| Language | eng |
| Number of Pages | 430 |
| Edition | 7th |