Advertising and Integrated Brand Promotion (Book Only)

7th Edition

O'Guinn, Thomas; Allen, Chris; Semenik, Richard J.; Close Scheinbaum, Angeline
eISBN-13: 9781305177215

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Sold By Cengage Learning
ISBNs 9781285758442, 9781305177215
Language eng
Number of Pages 430
Edition 7th